By David Olalekan.
Popular Nigerian singer, Ajibola Olumuyiwa Danladi, aka Danny Young, has blamed music lovers in the country for the rapid rise of “crap music” in the entertainment industry.
In a chat with Star Tracker, the songwriter and music producer disclosed that Nigerian artistes had no choice but to tailor their songs to the yearnings of the present generation of music fans, who show a strong preference for “music with no direction but with danceable beat”.
According to him, an artiste who decides to make sensitive music must be ready to double the requirements for its promotion or listen to it alone with his/her family members.
He said: “It’s like a disease that has eaten deep into the present generation of music fans. They don’t want to listen to anything reasonable or educative. If you make sensitive music, you better be ready to double up on the promotion or listen to it alone with your family.
“But the music with no direction but with danceable beat is all they love. All artistes are striving for hits and that is the reason everyone makes the same type of sound. Yes, it is not the artistes promoting crap music but the fans because that’s what they want.”
The Ondo-born singer singled Burna Boy out for praise, but lamented that other artistes who have been doing the right music were not ‘A-list’.
“The ones I know that have been doing so much of the right music are not A-list. That is not to say that some of the A-list artistes are not trying, for example, Burna Boy and a few others are doing the right music. My brand of music or genre is Afropop. A good music is when you have the right sound, melody, hook and meaningful lyrics to go with it”, he stated.
Speaking on his rise to prominence, he said, “I did a collaboration with Klever Jay in the hit song ‘Koni Koni Love’, one of the biggest Afropop evergreen songs till date. I have consistently fed my fans with genius hits upon hits.”
He added, “In 2013, I teamed up with Olamide to record the “Omo Lepa” hit single. It became one of the most requested party songs on radio and TV and also one of the dopest collaborations at the time.”