By Rodiat Jokodolu
The leadership of The Advertising Practitioners Association (APA) has appealed to the management of the Kwara State Broadcasting Corporation (Radio Kwara) to stem the tide of abuse of content rights and unprofessional content dissemination by broadcasting houses In the State.
Mr Adebowale Adedeji, Kwara State Coordinator of APA gave the charge today when he led other members of the association’s executive on a courtesy visit to the General Manager of Radio Kwara; Mr Kayode Aremu in his office.
Adedeji urged media houses to Stay focused and uphold the tenets of broadcasting by ensuring that all rules and guidelines are followed before airing any jingle.
He congratulated the General Manager on his appointment and also praised him for making a commendable turnaround in the station.
Mr Adebowale also emphasised the need for the leadership of radio Kwara to comply with the policy that guides the tenets of content dissemination which empowers APA to vet jingles before they are aired. This, he said, is to ensure that only quality contents are disseminated.
In his response, Mr. Aremu, the Radio Kwara GM, expressed appreciation to the members of the Council for the visit and also took time to highlight some of the things the station has been working on since he resumed office.
Some of his highlighted achievements include; the 24hours transmission by the station, upgrade of the station’s equipments, aggressive revenue generation, the launch of the digital online viewing via the Radio Kwara App, which he urged the APA members to download and listen to.
He said the vision driving his activities at the station was to make Radio Kwara the number one radio station in the north-central region of the country. Mr Aremu promised to work with APA and to support them in every way possible.
He also mentioned that the station has the widest reach in the State and is looking forward to increasing its offline awareness and spread to 15 States of the Federation.
Mr Abdulrahman; the liaison officer for Kwara State APA commended the effort of the General Manager for the improved quality of content and his innovative strides, especially the online radio and the 24hrs transmission which he has positioned the station for global patronage.
He urged the management of Kwara Radio to encourage members of its marketing staff to join the association as this will build their professionalism.
The Secretary, Advertising Practitioners’ Association (APA), Kwara State Chapter; Mrs Medinat Adigun-Oladotun encouraged the General Manager to consider joining the association in order to encourage more staff to join.